QuickBooks champions the world’s hardest workers, working hard for those who work hard for themselves. The Backing You campaign features real self-employed and small business owners, highlighting their tenacity, toil and triumph alongside QuickBooks’ suite of tools. A playful wink is given to the tagline as messaging is imposed behind the workers across digital and out-of-home executions.
Services:
Advertising/Comms, Campaign, Digital, Print
Credits:
TBWA\Chiat\Day