Uniqlo wanted to shift the perception of their clothing from beloved basics to the perfect holiday gifts for everybody on your list. We developed an in-store campaign “Give what you love. Love what you give.” rooted in the knowledge that Uniqlo’s high quality, affordable pieces are loved by many, making them the perfect gift to give to loved ones.
Uniqlo wanted to shift the perception of their clothing from beloved basics to the perfect holiday gifts for everybody on your list. We developed an in-store campaign “Give what you love. Love what you give.” rooted in the knowledge that Uniqlo’s high quality, affordable pieces are loved by many, making them the perfect gift to give to loved ones.
We created sets in their signature red, crafting giant gift boxes for the models to leap from, capturing the energetic joy of giving and receiving.
The gift boxes were oversized replicas of those customers would receive in-store adorned with modern takes on traditional patterns. Each pattern was inspired by special wishes for the holiday season.
Services:
Advertising/Comms, Art Direction, Campaign, Print
Credits:
TBWA\Chiat\Day