A brand campaign for Gatorade that centers on the tagline "Every Ounce Counts," inspired by the idea that what you put in is what you get out. Using a color palette derived from Gatorade's roster of flavors, this graphic treatment illustrates the energy and strength of the athletes as they collide the bottle's iconic shape.
A brand campaign for Gatorade inspired by the idea that what you put in is what you get out. Using a color palette derived from Gatorade's roster of flavors, this graphic treatment illustrates the energy and strength of athletes fueled by Gatorade as they collide the bottle's iconic shape.
Services:
Art Direction, Packaging, Print
Credits:
TBWA\Chiat\Day