I was tasked with creating comprehensive guidelines for IBM Watson’s brand presence across social platforms. The project consisted of leveraging IBM’s existing brand guidelines to create a broad system able to flex across aspect ratios and platform constraints. The document provides guidance on typography, color, grid composition, logo placement, imagery, layouts and platform specific considerations.
Deliverables included social tile guidelines, templates and toolkits for each platform. The documents were so well received that they are currently being blown to include all IBM brands.
Services:
Brand Guidelines, Design System, Social Media
Credits:
IBM Watson Design