A dynamic in-store refresh that reflects the ultimate fan experience found at Buffalo Wild Wings. The B-Dubs visual language is a thoroughly modern, nimble system that subtly evokes the emotion of sports history. Drawing inspiration from the vast graphic world of sport, it features confident and expressive design that invites visual exploration yet doesn’t require a ton of reading. These refreshed materials complete the environment instead of overpowering it.
This robust range of typography allows BWW to speak like a modern sports brand.
The use of expressive pattern allows BWW to appeal to a wide range of fans and continuously keep their look fresh.
Services:
Art Direction, Design System, Comms, Identity, Illustration, Packaging, Print, Typography
Credits:
TBWA\Chiat\Day